For the Yauyos, the experts used measurements made by W.W. Howells in 1973. The researchers discovered that each one of these combined groups displayed distinct facial characteristics. The experts also plotted the sites where each group's remains to be were found. Using this information, they determined that geographical distance was one factor in facial differences between groups. Put simply, the farther apart two groups were, the less they alike looked. ‘We've now collected samples from across Latin America – and the ones we've published on can be looked at in a publicly available data source already,’ Ross says.In the usa, England, Germany and China, women found men more desirable when they were either pictured putting on framed or reddish in red, compared with other colours. The finding is definitely reported in the August issue of the Journal of Experimental Psychology: General, published by the American Psychological Association. ‘Red is typically thought of as an attractive color for women only,’ stated Andrew Elliot, PhD, of the University of University and Rochester of Munich. ‘Our findings claim that the link between reddish colored and sex also applies to men.’ Twenty-five guys and 32 females briefly viewed a black-and-white picture of a Caucasian man in a polo t-shirt, surrounded by a reddish or white matte.